ビジネス・経済 Global Marketing tenth edition ビジネス・経済 Global Marketing tenth edition ビジネス・経済の詳細情報
ビジネス・経済 Global Marketing tenth edition ビジネス・経済。エッセンシャル マーケティング | 中央経済社ビジネス専門書オンライン。もうけの仕組み: ビジネスモデル大図鑑 404社を徹底検証! | 会社四季報。ビジネスのための経済学・経営学』予備知識なしで読める。。ビジネス会話。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.